Fresh Ego Kid, The brand of Tomorrow.

Over the past 7 years, Fresh Ego Kid has become a brand of the people, having a big influence in sports and music across the UK. Becoming the understated uniform for the current generation and a brand for their predecessors to embrace.

We have an authentic philosophy, translating the message of our founder to produce high quality garments with the personality to inspire and functionality to be adored by all our customers. Our goal has been and will forever be, to influence the direction of tomorrow.

We are a true representation of the urban community

In essence…

We are urban culture.